Ather’s Entry-Level Electric Scooter Under Development – Shocking Design Leaked.

Hey friends, Ather Energy is planning to take its electric scooter portfolio to the mass-market segment. So far, the company has been working in the premium category with its scooters like the 450X and 450S.

Recently, the company launched the Ather Rizta model, and through this, the brand has also started targeting family-oriented buyers.

Now, it is known that the company is also working on a new Ather's Entry-Level Electric Scooter that will be launched in the high-volume budget segment.

This move by the company has given a clear indication that Ather is expanding its market reach and attracting more and more buyers.

Ather’s Entry-Level Electric Scooter Design – What’s New?

The design of the new Ather‘s Entry-Level Electric Scooter has been leaked. The headlight design images that have surfaced show that the scooter is going to look futuristic and affordable.

In this unit, you will get a rectangular-shaped headlight with LED elements on both ends. The overall design follows a stripped-down, cost-effective approach, so that the pricing of the final product can be made attractive to mass-market buyers.

Production & Manufacturing Plans.

While not many details have been revealed about the complete specs of the scooter yet, we have received a major update on the production front. The new Ather’s Entry-Level Electric Scooter will be manufactured at Ather’s new plant that is being set up in Aurangabad.

This is quite interesting as the company’s existing Hosur plant is currently operating at less than 30% capacity. Despite this, the company has announced a new plant, making it clear that Ather is now completely focused on expanding its product portfolio.

Let us tell you that suppliers of several major two-wheeler brands are already available in the Aurangabad region. By taking advantage of this established supplier base, Ather will be able to achieve competitive pricing for its new scooter.

At the same time, production efficiency will also improve, making it easier to have a strong presence in the market.

Ather’s Entry-Level Electric Scooter Expected Pricing & Market Positioning.

There is speculation in the industry about the new Ather’s entry-level Electric Scooter that its price could be less than approximately ₹ 1 lakh.

This pricing strategy is correct because till now, Ather was operating in the premium scooter category. Through the entry-level scooter, the brand will target those buyers who want to buy an electric scooter for the first time or those who like to choose a budget-friendly option.

Ather’s Entry-Level Electric Scooter Launch Expectations.

At present, we have given a glimpse of the scooter, but the company has not given any official confirmation about the launch timeline.

But considering the leaked design and the development of the Aurangabad plant, more updates related to this new scooter are expected in the coming months.

This move by Ather will create a challenge in the market for those brands that are already working in the budget electric scooter segment. With a strong design, established supplier network, and Ather’s brand reputation, this new product can create a lot of buzz in the market.

Conclusion.

Ather Energy’s entry into this new segment is a strategic step. While the brand already has an identity in the premium segment, Ather can now significantly increase its overall market share by attracting mass-market buyers.

The design leak of the new Ather’s Entry-Level Electric Scooter has made it clear that the company is bringing a stylish yet affordable product. The new Aurangabad plant for production also confirms that Ather is expanding its manufacturing capabilities.

In the coming time, when the official specs and launch timeline are revealed, the excitement among buyers about this new scooter will increase even more.